Cost Savings


Increase in Dispatch Efficiency


Customer Satisfaction


Average Delivery Time
St Frock Case Study 1
St Frock Case Study 2
St Frock Case Study 3

Launched in 2005 as a humble stall at the Bondi Markets, St Frock is now a major contender amongst fashion retailers offering on-trend pieces at an accessible price point.

Shippit helped the Sydney-based fashion boutique completely step-change their shipping and fulfillment processes, allowing St Frock to overcome operational inefficiencies and bottlenecks, freeing up time to focus on their business.

The Problem

With a thriving online presence, and a bustling boutique in Pyrmont, the fashion brand was looking for an integrated shipping solution that would slash their operational overhead. Having all domestic orders previously being shipped with Australia Post Prepaid satchels meant St.Frock’s approach to shipping was costly and not optimised for scaling with their growth.

  • Manual Data Entry
    For every online order, the team had to manually enter tracking details into their eCommerce platform Magento taking up a significant amount of time and resources.
  • Inconsistent Tracking
    Once tracking details were entered into Magento, the team had the added task of sending these details to customers. In addition to this, poor tracking capabilities meant shoppers had an inconsistent and unreliable delivery experience for their shoppers.
  • Limited Shipping Options
    Shipping all orders with Australia Post’s Prepaid satchels meant there were less shipping options, high shipping costs, as well as limited flexibility in managing orders whilst they were in flight.

The Solution

Shippit enabled St Frock to achieve their highest ever customer satisfaction levels, cost and time efficiencies, whilst also reducing stress of the dispatch team.

  • Seamless Onboarding
    Shippit seamlessly plugged into St Frock’s online store – connecting them with the right carriers and automatically consigning and manifesting orders. When it came to onboarding, general Manager Caitlin, recalls: From the beginning, the integration of their plugin to our Magento site was painless. The team at Shippit are always on hand to answer any questions we have.”
  • User-Friendly Platform
    The Shippit team have done the hard work in building an intuitive platform to take the thinking and complexity out of shipping. It’s never been easier for St Frock to fulfill, ship, and track their deliveries across multiple carriers, whilst also providing a world-class delivery experience for their customers.
  • Clear and Concise Reporting
    Shippit’s Reporting Dashboard delivers live insights and statistics of St Frock’s carrier’s mix and shipments. St Frock can now compare carrier performance based on customer satisfaction ratings, speed, and first-time delivery rates, as well as view average shipping costs and time frames.
  • Pack Slip and Label Generation
    Instead of retrieving pack slips from Magento, St Frock can now directly generate Pack Slips and Labels from Shippit in just one easy click eliminating the need to switch back and forth between systems
  • Greater Shipping Options
    Whether it be standard, express or same-day delivery, Shippit enables St Frock’s customers power to receive their delivery however they want. Shippit allocates the best logistics provider for online deliveries, removing the guesswork for the team and improving the experience for online shoppers.


  • – 25% reduction in postage costs
  • Efficiency in dispatch has increased 30%
  • No longer need staff to manually enter shipping information